Social media is important for long term branding purposes. It'll keep you on your toes. It’s a way of making a first impression that will last, as long as you deliver on the promises you make. Long-term discount cannot be given as these can be disadvantageous to yourself. 4. The thing you need to do is to be valuable and relevant enough to ‘sneak’ inside their email list. Wondering what social media sites have to do with finding customers for your cleaning business? The first step to getting new commercial cleaning clients is going to be understanding who your ideal client actually is. STEP #2 – Franchise or Independent Operation. This is a business and clients will expect expertise. A lot of cleaning franchises will claim that they have “protected territories” - and they’ll try to trick you into thinking you can’t offer your cleaning services in those territories. In the state of California, we operate under the name Simply Business Insurance Agency, Inc., License #0M20593. Maybe they haven’t experienced your cleaning skills before, so they felt uncomfortable making the recommendation. Statistically speaking, you will get 1 client from that hour of flyering. Apart from driving through neighborhoods with new buildings, here’s another great piece of advice you can use to find more customers: Go where you encounter the busiest people. 6 Tips from A Professional Cleaning Business Owner on How to Get Clients for Your Cleaning Business. Whether it’s you personally or your employees, your business operates within the walls of your clients’ homes and offices. Simply Business - Insurance for your business. I know this sounds like crazy advice, but definitely try to see if any of your cleaning competition could use your help with customers. Knowing where you’re going to clean is critical for finding customers, for obvious reasons. Expanding your company so that you can increase your earnings. Because the best client is a recurring one, your target audience should consist of the people who continually rely on your services. It’s challenging to bring customers in to your cleaning business, especially if you don’t have any clients who’ve followed you from previous cleaning jobs. 12 Ways to Get Cleaning Clients Insanely Fast. Develop a marketing plan. NextDoor is a great example of a social media platform where you can connect with neighbors and figure out if they’re in need of your cleaning services. Not being able to write one isn’t something you should whip yourself about. Starting a cleaning business is an excellent idea. Here are the ways to get commercial cleaning contracts easily, and actually quite often: 1. .css-1b53oxy-LinkUnderlined{color:#262626;-webkit-text-decoration:none;text-decoration:none;cursor:pointer;color:#007478;-webkit-text-decoration:underline;text-decoration:underline;}.css-1b53oxy-LinkUnderlined:hover{color:#007478;-webkit-text-decoration:underline;text-decoration:underline;}Read our full disclaimer. Your business availability on this social platforms will help you get more clients for your cleaning business. But business owners often don't have much experience in marketing or selling. Let’s say your business is catered to homeowners and residences. What neighbourhoods do they live in? Having run a cleaning company ourselves, we understand that there’s no “one-size-fits-all” solution to finding new customers in the grand world of cleaning services. This is the most common and most important question to be available to start. Build an email list. You can make yourself look good by providing free cleaning services to a nonprofit. Once you have your cleaning company website optimized and your lead magnets in place, and quality content set up, it’s time to start scaling your business. Long term branding goals. More recently, cleaning businesses are specializing in CDC recommended procedures to kill the COVID-19 virus. Practice techniques such as spot or pet-stain removal, polishing chrome or silver, oven cleaning, floor polishing or treating furniture. Asking for referrals is one of the best ways of promoting your cleaning business. There’s more you can do IRL. The key to being successful in the house cleaning business is not only providing a great service but offering exceptional "customer service" You need to be accessible to your clients at all times (during normal business hours of course) either by phone or by email. You may get lucky in the commercial or high-end residential market and get away with pricing high but for most of the residential market it is all too easy for customers to get another quote. From marketing tactics to better networking, try these tips and watch your customer base grow quickly. If you can successfully cold call or interact with business owners in an unscheduled or unannounced manner, personally deliver information (brochure, flyer, business card) about your … Related: How to Use an Uncommon Google Analytics Report to Grow Your Website’s Traffic. With the right coverage and the right steps, you can keep your business, clients, and employees healthy. It won’t harm you if you charge them less for the first time. From big commercial clients to regular homeowners, almost everyone opens their email daily. How To Market Your Cleaning Business Online June 20, 2017; How To Onboard New Cleaning Clients (For A More Profitable Cleaning Business) June 7, 2017; 9 Word Email That Will Get Your Phone Ringing With New Clients Today May 30, 2017; Breaking News… Cleaning Marketer Keynote at ISSA Cleaning and Hygiene Expo May 8, 2017 You had a series of marketing strategies, and perhaps they performed well. This way you’ll grow your business by attracting new clients and making long live relation with them. A cleaning business introduction letter is simply a letter or email you send to new clients that kicks off the business relationship and elaborates on your skills and how those capabilities will serve the new client’s best interests. Word will then spread about how charitable your business is. Make a page with frequently asked questions. Get practice by offering to clean the homes of friends and family. SHARES. According to Dan Liebrecht, you do not necessarily need to remove them, instead just do “Rinse and Repeat”. In other words, as an independent cleaner, you can operate wherever you want! 4. But what about the people who didn’t respond? For example, you don’t have to put a ton of pressure on your aunt to tell her knitting circle about you, but you should mention to her that you’ll talk to her in a couple of weeks to see how many people she talked to. Run Facebook ads to get house cleaning clients. 3. Having a cleaning franchise , a well known brand or a premium service can often allow you to get away with pricing slightly higher than the average independent operator. While it’s unlikely you’ll be the only cleaning service in the area (unless you get really lucky! Once you create that post, NextDoor sends out an email to its members with an update. Practice techniques such as spot or pet-stain removal, polishing chrome or silver, oven cleaning, floor polishing or treating furniture. Make sure you do the job to the satisfaction of your client to get good recommendations. It’s an understandable concern. In almost every location across the country, you will need to obtain a business license before you will be able to start your cleaning company. Perfect Your Cleaning Services. Post your rates, contact information, and any specials you’re willing to offer new clients (more on that later). This is an important document that helps your clients know just what is covered in your cleaning services. Before I dive into the details on picking your territory, let’s take a second to talk franchises. You must be wondering who the potential clients are who would be interested in availing of your cleaning services. This is probably a better method if you’re just starting out your cleaning business and are looking to make some money as quickly as possible. You might choose to hire a professional to do this for you. 4. With the advancement in technology, every offline business needs an online presence. As long as your staff does a fantastic job, you can gain a lot of customers … Ever wanted to start a cleaning business? Think about it: These professionals are staging viewing after viewing, and probably need a cleaning service they can rely on to help. Get practice by offering to clean the homes of friends and family. Building a strong client base. In this post, I’ve covered 33 strategies you can use to get new clients. Prior to starting a cleaning business try and get as much information on the field as possible. Make sure you print contact information on them. Do you have a sales team (or person) already? By making yourself an end-of-tenancy pro you can serve a large and growing market. When asking members of your social circle to recommend you to others, be sure to put a system in place where you can follow up on your request to see how many recommendations were made. However, there will be no shortage of clients willing to hire you, if you provide them reliable services at a reasonable price. Limited time discounts and coupons work great. If you wait with your kid for the school bus at the local bus stop, provide business cards to other parents. Some good ideas related to website contents are: Social media impacts buying decisions. Along with the website, Facebook, Twitter, YouTube presence is also important. So to help you with your client needs, here are 8 marketing tips to help you attract the clients you need: Client Attraction Marketing Tip 1: Be sure to talk to at least three people every day about your business and what you do . Building a strong client base. You want new customers to turn to you when they need a cleaning service. 4. What careers do they have? One cleaner recommends searching for customers near schools, as those people usually represent the perfect example of busy individuals who may be most in need of a cleaner. Maybe they just totally forgot. Think about it: You’ve got people who are dropping their kids off, picking kids up, shuttling their children between activities, and trying to fit everything they can in their insane schedules. There are two ways to list out your potential clients. Build good relation with your business competitors. Try to be as specific as possible when identifying your ideal client profile. You want new customers to turn to you when they need a cleaning service. Learn A Complete easy & hastle free cleaning routine that will increase profits and productivity. So you can get back to what matters: Your business. When a potential customer searches for what you sell (residential cleaning business), they will read your GMB before your website. If you’re looking for ideas of how to market a cleaning business, here are some email marketing tips to attract clients and keep them. That brings us to the next point: word of mouth. Like with referrals, try not to get stuck in this mode of finding customers, since you’ll be working longer days for less money. Check on a regular basis if your clients are happy and satisfied. Simple: Some social media websites can provide you with the most direct access to potential customers in your neighborhood - for absolutely free. It doesn’t cost too much to get all the equipment and resources you need. Marketing is also important for repeat business, as it reminds customers of the services that you have offered them in the past. A lot of cleaners make the mistake of being afraid to ask for referrals from their family members and friends. If you’re looking for a few more helpful hints on using social media sites like NextDoor to find customers, check out this article here. Note: Working with a real estate agent may not be the best way to make a decent profit, but it can help you find new customers who will be willing to pay you full price once they settle into their new homes. This can work for cleaning businesses for a number of reasons. Many private cleaning companies get customers through word of mouth so once you have some give out flyers so they can pass them onto their friends. Email marketing is not dead. Simply Business has its registered office at Simply Business, 1 Beacon Street, 15th Floor, Boston, MA, 02108. Instead, getting new clients takes time, energy, and lots of effort. Even one click on your paid post can benefit your cleaning business. If you’re new to email marketing you might like these two previous posts on email marketing: The Simple Guide to Email Marketing for Field Service Companies, Part 1 and The Simple Guide to Email Marketing for Field Service, Part 2: Automation . In fact, it won’t be as long as people are opening their emails. Okay, now that that’s out of the way, let’s talk territories. 14. This means it is important that you make yourself available online to answers the client’s questions. Create a website that outlines the services you offer, your contact information and testimonials from other office clients. Clients get answers to their questions, whereas you may attract them to become your cleaning clients. Make yourself accessible on social. I made this point in my guide on word-of-mouth marketing, but I can’t stress how important it is for business owners to make sure they understand how important it is to do their best work for referral customers. How to get clients is the big sleep-disturbing question for anyone thinking of starting a service-oriented business.Our industry sector may be "hot" and our personal credentials and skills superb, but neither of those things guarantees that clients will constantly be calling, texting or emailing us with requests for work. Focused on startups, naming businesses and brands, and marketing. Here’s how it works: Just post in your particular group (you’re restricted to posting to your specific town) that you’re a cleaner and you’re looking to take on new clients. 8 ideas to help you grow your customer base: 1. If you know anyone in the area who works in the cleaning business, don’t hesitate to reach out to them for some feedback. • Low start-up costs – you can start a cleaning business with very little money. Even if you’ve been a business owner for years, the internet has changed drastically in the way social media is used to boost a brand’s…, Access to capital is often one of the biggest financial concerns for any small business, and small business credit cards are a popular…, Simply Business.css-6vbp46-FooterSeparator{display:block;height:10px;}1 Beacon Street, 15th FloorBoston, MA02108. Learn How To Apply customer service effectiveness like a pro. Once you start live chatting with clients, you’ll notice that your site requires Good content and its optimization. Here are surefire ways to get cleaning clients fast: Without marketing, no one is going to know about your business. Send them a follow up email asking how their project is coming along, and if there is anything you can do for them. Go through your email and find clients you lost 2+ months ago. Most people are constantly on the hunt for a new deal, so don’t be afraid to lure new customers your way with a special rate. Is your workforce likely to stay on board after the sale of the company? Should you throw them out of your business plan? While most would-be entrepreneurs get caught up in pursuing the latest and sexiest business model to float across their screens, your interest in a cleaning business means you understand what being a successful entrepreneur is actually about. Get an affordable & customized policy in just minutes. Simply showing up randomly at different businesses and asking them to hire you won’t get the best results. Go For Paid Advertising . Build your cleaning brand You can now use your value proposition to transform your business name into a brand. But, quite frankly, that’s just a scare tactic. Try to address problems as soon as possible. Run a member gets member scheme so that any new business you get via your existing customer base provides a reward for both. Your email address will not be published. This discount can go a long way toward convincing people to try out your services - and once they’re in the door, all you have to do is wow them with your excellent cleaning skills! Increase your business visibility, some clients may contact you earlier than you may think of. Top 3 Social Channels & Apps for Your Small Business, How to Pick the Best Small Business Credit Card for You. Find a couple of cleaners who are pretty established, so they won’t feel threatened by the thought of helping out someone who’s new. Be sure to answer all emails form clients in a reasonable amount of time. Send emails to the people you think might need your services. Cleaning business license and insurance give extra credibility in getting cleaning clients, as people might not allow a stranger to work in their homes. If your current clients are happy with your services, they’d recommend to others too. If your current clients are happy with the cleaning services you provide, ask them to recommend you to their contacts. How do you get more customers for your business? From the moment a prospective client first visits your website, to the time you follow-up after a job, your cleaning business should focus on offering good advice and positioning the expertise of your brand.. To make a good first impression, Katie suggests offering a little incentive on your website to thank the prospect for providing their email address. No customers, no business. Try out one step or all of them to watch those customers start rolling in! When I say “lost clients”, I’m referring to clients you may have spoke with or sent a proposal to in the past, but didn’t win the business. Instead, try to put yourself in their shoes. In fact, obtaining those first clients is usually the most difficult part when starting your own cleaning business. Because most clients want to know how long you have been in business and they want references or reviews these days. It really doesn’t have to scare you anymore, well after this post it won’t! When you have a business, you always need stable clients to grow and succeed. It not only leads to contracts but also ensures long live relation with the clients. Getting new clients beyond the first year requires more advanced marketing. The point here is that you’re exposed to lots of people who represent your ideals clients, so you should try to network as much as possible. Experiment with different cleaning products and equipment to find the most cost-effective and efficient methods. How to Get Clients for a Cleaning Business? Do not give up until you get them. When you offer commercial and residential cleaning services, you'll have the ability to complete several important tasks: The ability to set your own hours. Hand out flyers to local businesses or in residential neighborhoods (check local laws first). Set up partnerships. Print fliers and small banner ads that explains your business and post them in different places in your business area. #2 Principle To Get More Clients For a Cleaning Business: Identify their “Hot Buttons” If you want success – you have to get attention! Of you as a small business owner plan to grow your commercial cleaning business, attracting clients and winning commercial cleaning contracts is a top priority. Learn How To Keep your contracts for as long as you want. Once you’ve figured out who your ideal client is, then you need to create your marketing messages around their ‘hot buttons.’ To get started we recommend the Ultimate Cleaning Business Package as well as a few others you can find on PART V – Resources. Clever Methods To Promote Your Cleaning Business. That way, your new clients will be protected while you work on their properties. It’s a drivable distance, and it should expose you to a few high-volume residential areas where you can pick up lots of clients. I am always learning and love to help. © Copyright 2021 Simply Business. Call residential clients and real estate agents, let know them know about the discount for the first time and the types of cleaning services you offer. It sounds simple, but identifying the types of clients you prefer to work with is the first step. Like every other business, the more people you get to know your commercial cleaning business, the more likely you’re to get clients. Learn How To Scale-up your business anytime you want . It’s an effective and powerful marketing tool for any cleaning business. This tip is especially useful if you have new developments in your town or city, as these folks may be more open to finding a cleaning service. Social networks are excellent platforms for promoting a business, so you should at least start a Facebook page. You’re not alone. That way you can get new clients for your cleaning business whether you’re on site, at the office, or running errands. This starts by creating a website to make your presence known, and so that people could easily find you. As you establish a reputation over the first 5 years, social media will play an important role in creating the impression that you are a top notch highly thought of local business. Family, friends, and neighbors can also help you in getting cleaning clients fast this way. How to Attract Clients for Your Residential and Office Cleaning Business. Spread the word. Ready to find them? Creating a Facebook business page is free, and its advertising tools allow you to target businesses and consumers by location, age, occupation, and other … Complete Insureon’s easy online application today to compare quotes for business insurance from top-rated U.S. carriers. This is a business and clients will expect expertise. Keep in mind that if you ask for referrals from your competition, you may end up having to pay for part of those leads. Create a list of prospective clients based on location or size and mail them information. Make a List of Your Potential Clients and Send them a Proposal. You - you never know when you might choose to hire you service a! Of your overall strategy for getting customers you live in a matter of weeks or months want know... Well after this post it won ’ t have to be as long as you are now. Zero clients form playing around on social media who would be interested in availing of your clients know just sections! 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