from $ 7.99. And one day, Fyodor, the founder, said: “What if we do away with dine-in entirely in the future?”. But… would you get it from the drafts alone? Read more. So we’re now exploring how to add some posters featuring our amazing dough and pizzas on the left wall. Dodo Pizza showcases new delivery-takeaway concept in Leamington Spa http://ow.ly/yVek50D672I Dodo Pizza Leamington Spa Dodo Pizza already operates four franchised pizza stores in the UK — located in Brighton, Coventry, Walsall … The very first test of Roman-style dough carried out by the Dodo team in Great Britain… Just look at this crust! We believe they can research and learn. Students. If you continue to use this site we will assume that you are happy with it. There are lots of aspects to any marketing strategy, but essentially, it comes down to just one task: finding one underlying idea that will bring everything together. 3️⃣  Three different business units under one roof: the pizza shop itself, plus a dough production center, plus an R&D lab. Dodo’s team is launching an entirely new pizza concept in the UK, Europe’s largest and most competitive pizza market. I’m covering the project on LinkedIn in short updates — as soon as there are new developments. “Esquires Coffee is the second global firm that has committed to long-term investment in Leamington in as many months - with the other being European pizza chain Dodo Pizza - which is a brilliant vote of confidence in the town as the wider country looks to bounce back from the Coronavirus pandemic in 2021.”. Usually, you don’t make any profit on new customers (thanks, competition) and earn something only when they return. Previous experience: - Relaunched marketing for the first Dodo Pizza store in the UK: sales tripled in 9 … This might sound like a simple question. We see a number of thought-provoking ideas. — Storytelling via posters I’d like to try separate apples from oranges. 1️⃣  New format: #delivery and #takeaway (while in most of our 600+ shops, it’s a mix of delivery and dine-in). Our dough is lower in … Some team members were rooting for adults/families. Doing dine-in and delivery/takeaway is hard (2 different businesses, basically); Delivery is in our DNA — that’s our strength globally; Lowered CAPEX — more potential franchisees — faster growth; Most importantly, our light Roman-style crust should be appealing to the usual audience of fast-casual pizza brands — but there is no strong fast-casual pizza concept in delivery. Maybe even with more emphasis on dine-in. Dodo Brands: Drinkit and Doner 42 There is a risk that customers will perceive it as a poorly designed dine-in area — instead of seeing it as a takeaway with a bonus. Housewives and househusbands… You name it. With the re-launch of Dodo Pizza in the UK, we now have a unique opportunity to introduce an entirely new pizza concept. Published by Here are a couple of slides from the 1st week of work. Close the branch for good and focus on other markets in EMEA where we see much more traction. Leading Midlands law firm Wright Hassall has delivered a slice of support to a fast-growing European pizza chain that has recently opened its doors in Leamington Spa. Recent posts. That’s the feedback we gave the agency. (Thanks, Google Meet, for connecting the UK and China!). In Hangzhou, we make a pizza in 4–5 minutes — instead of 8–10. It's gonna be a bumpy ride. . As a bonus, a part of the structure can be used just for leaning on. 12 Nov 2020. Yet we can’t move forward with any of the presented concepts. For now, the winning idea is to have no tables but to arrange a cozy seating area for customers waiting for their orders. Solution 1: pizza will remain hot, drinks — cold, even if customers are late. The 10 minutes you spend waiting for your pizza should make your day. Usually, it’s Russian companies that employ fancy British agencies to develop brands for Russia. But they will be more likely to mess up their orders, forget drinks, etc. From a marketing point of view, it poses a challenge: some customers might be biased against the frozen crust and we’ll have to find a way around that bias. Is it a supermarket-quality pizza? The agency took the concept that got the best feedback (here on LinkedIn and from the Dodo team) and tried to dispel our doubts about how it can work in different mediums. Our passion is pizza. Jonathan added: “For Leamington to attract a brand that is growing across the world - despite the challenging trading environment - is a real vote of confidence for the town centre. The Leamington Spa pizza shop is already designed, but we can change the pizza shop construction and launch deadlines flexibly. No signature drinks. — Over-the-door heater (for winter). Which probably communicated “diversity” well. How is fast gourmet different? Moreover, Russia is cheaper. Dodo Pizza already operates 4 franchised pizza stores in the UK, located in Brighton, Coventry, and Walsall. 1. product — lighter, healthier, square-shaped, locally-sourced pizza; View other food scores in Leamington Spa Here is what we’ve got so far: — Bike racks Now we need to figure out how to communicate it. Warwick Street, Leamington. Dodo Pizza is a food establishment in the town of Royal Leamington Spa and has the category of Restaurant - Cafe - Canteen. The whole venture depends on the crust and our ability to make it right. A product inspired by traditions but rethought for the modern customer. What primary audience should we choose to target in marketing when launching our pizza shop in Leamington Spa? The question is: how to take the takeaway experience to a new level? But this decision nobody wanted to assail. Interior, branding, and service will also have to give customers a different feeling. 4️⃣  A new competitive market where it’s not easy to stand out. Solution 2: the entire order will be put together by our crew — just grab and go. Select Spicy Vegan Chorizo (vgn) Tomato sauce, vegan cheese, vegan chorizo, roasted red onions, pepper pearls, rocket We’ve built hundreds of pizza shops but our 1st company-owned unit in the UK easily makes it onto the list of our most difficult sites. Matt Joyce • easy ordering via our app/website; We’ve developed our concept based on so-called Roman pizza. The founder, Fyodor Ovchinnikov, was pushing for the table. We even coined an internal term — Dodo Pizza Black — to describe our project. Hunker down, as many brands do when growing globally: raise more funding, launch more units, tweak the brand — in the hopes that at some point (in 1, 2, 3… years?) The whole place now looked too spacious for us. Getting such amazing results from the get-go is really inspiring since this crust represents a huge bet we’re making with our UK venture. 2️⃣ The new dough inspired us to be bolder in our menu development and use high-quality ingredients. 12. Worst case: we’ll change the shelf later. Then we decided to do a one-eighty and switch to square-shaped Roman pizza in the UK and build a concept around this innovative type of pizza. Yet, we decided to proceed. And for a reason: our lighter crust and high-quality toppings should cater to a more picky and mature audience. This week, we’ve studied the UK market and other well-developed brands (not just in the pizza sector) trying to find small details that make takeaways better. We use cookies to ensure that we give you the best experience on our website. Nobody wanted to waste another year searching for a new place. Pizzeria Dodo: 52/60 Warwick Street, Leamington Spa, CV32 5JP, Leamington Spa, I hope we haven’t missed anything on either side of the equation. Also, within the last year, we’ve done our own research and can guide them. Otherwise, your communication might turn out bland and generic. Join us and make your mark. We’ve just had an animated discussion about our new pizza concept for the UK. “Keeping our store central was a must-have so we can ensure fast delivery and easy pick-up of our fast-gourmet pizza in Leamington.”. Nobody is discouraged. The argument was about how diverse our offering should be. It’s a hard choice between what’s logical (families) and what’s easier and can bring results faster (students). Direct rail route from Teesside to London to launch this year with £34m station upgrade, North East property market set for "substantial" boost with £10m cash injection, Contact centre firm creates over 100 jobs in Sunderland and Sheffield following contract wins, University project adds £47.1m value to North East businesses with "critical" impact, Darlington financial planning firm acquired by wealth management group, Boohoo to relaunch Debenhams as online-only retailer following £55m acquisition, SMS to offer innovative award-winning support to the North East Manufacturing sector, Doncaster council launches new grant scheme for 'micro-enterprises'. from $ 7.99. Despite our best efforts, Dodo Pizza hasn’t got traction in the UK pizza market. Our dough is what makes Dodo Dodo. • we might fail to adapt Roman-style pizza for delivery (in theory, the lighter the crust, the less suitable it becomes for delivery); We had a noteworthy discussion at our last UK team gathering. Some product marketing, please! No sandwiches. Yesterday, I shared our idea to pivot in the UK and build a pizza concept around a new type of pizza. This model doesn’t allow us to differentiate and stand out against more established pizza brands in the UK. We aim to be the fastest fast-casual pizza delivery out there. David Sweeney, the UK Head of Business Development at Dodo Pizza, said: “We’re privileged to be occupying one of the best locations in Warwick Street in the old Co-op building, which has been beautifully updated by Hatchback Developments. From the get-go, the team agreed that we wouldn’t be playing this “true Italian” game. The least visible A will accommodate the lab — the most boring part of the site. We want to disrupt the market and make some waves. • too many new products to launch at the same time; And one of them (number 7) has been favored by most of the people on LinkedIn and on the team. Member This isn’t easy since the team with knowledge in this field is in China and our UK team is… in the UK. • super fast deliveries (par-baked crust allows us to make a pizza in 4 minutes so we can guarantee deliveries in under 15 minutes) You might think you’re getting somewhere with growing 3PD sales, but you aren’t. To be honest, the team got a bit carried away. You still need to pick someone. Dodo's team is launching an entirely new pizza concept in the UK, Europe's largest and most competitive pizza market. So far, the team has agreed on a laser-focused menu. What’s yours? company. Read more $ Please review our privacy policy. 2️⃣  Moreover, it’s a cliche more suitable for casual dining than for a QSR brand. It’s gonna be a bumpy ride. C and D sections have windows — which gives us the opportunity to show our customer area and kitchen to the passerby. It pains me to write this but we have to face up to the facts. Yummy, isn’t it? Dodo Pizza, 56-58 Warwick Street, Leamington Spa, Warwickshire, CV32 5JP DPS License Holder : Mr Konstantin Vakula Dodo's UK venture: launching a fast‑casual pizza delivery in Leamington Spa. Check it out: Pizza business sales and profit margins: averages, extremes, real-life examples. The deal was completed through Leamington-based commercial agents Wareing & Company, and will see Dodo Pizza creating at least 20 new jobs. This is it. 2️⃣ We wanted our boxes not to be just “cool” but also to promote our product and its rational benefits. Dodo Pizza said it is targeting a number of new openings for 2021, amidst preparations to launch a new concept later this month. We must crack the market now. There are 2 critical metrics in any foodservice business: cost of customer acquisition and the number of returning customers. There are endless versions of it but most of them have two shared features: This pizza is as “true Italian” as it gets. For example, I thought the hand is holding a coin — when in reality it’s a tomato. Learn about our dedicated team and combined mission. Dodo Pizza – which is in 657 locations across 13 countries – has signed a 15-year lease for 1,608 square feet of ground floor space at 52-54 Warwick Street, which used to form a part of the former Co-op store. Since the product (Roman-style pizza) and the format (delivery&takeaway) are both new to us, it takes a lot of time to figure out all the details of our first company-owned pizza shop in Leamington Spa. In this post, you can read the whole story from the beginning. But the whole idea of unity was a bit lost. This is the proposed “agree to disagree” underlying message. When Oleg added the bench to the 3d model of the Leamington shop, and it brought together all the other pieces of the interior. Every brand has its primary color. Our UK team got the go-ahead from Dodo headquarters. 2️⃣ A regular shelf for pizzas, drinks, and sides. — Recycling bins Obviously, pizza is one of those products that are appealing to everyone. Always eager to try something new. The question is how to strike a balance. And our first company-owned UK unit will open in Leamington Spa this fall while our corporate chain in China will keep expanding in Hangzhou. • drinks made in-store; Dodo Pizza was formed in Russia in 2011 and has since grown to become the largest pizza company in its homeland – and is now targeting the UK where it already has four branches in Coventry, Walsall and Brighton as part of a wider goal to grow its international presence across Europe, Africa and Asia to 200 branches by the end of 2021. 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