For more than one hundred and fifty years ago, Africans first got their education through reading and writing. All communications the company has with the public helps build the brand. Mobile phones have also made work easier, for anyone can carry them anywhere; they are light and also convenient. But with the help of radios, advisers and computers, people have learnt more about means in which they can develop their areas and make their lives better. The main cause of conflict and dissatisfaction is misunderstanding which can be removed through communication skills. Radio for instance has really helped to shape the political, social and economic ideas, in the minds of the people. The experience of the sender of the message gets reflected in it which the person at the receiving end can learn by analyzing and understanding it. 12. Lazy and insincere superiors fail to garner support for themselves and their instructions usually are not taken seriously by their subordinates. All organisations, large or small, business, governmental or not for profit, have agendas that could range from the very complex to the extremely simple. The communication It is a complex process where information is constantly exchanged between two or more people. In the side of road transportation, road signs, vehicle computers and radios, have helped drivers to drive their vehicles more carefully without colliding with other vehicles or pedestrians. How we communicate what we try to convey, is critical in having the message understood by th… Adhering to the above principles shall make communication effective, minimize the human relations problems and increase the overall efficiency. Communication facilitates planning. First, in order to know the state of individual especially mental, emotional and psychological states Since the creation of this world, man has always survived and encountered many problems, which have been reduced by creating a bond or a relationship with his fellow being. Communication is the essence of management. The purpose of communication understands of information. - Completely free - with ISBN Due to awareness, most of the Africa countries have battles police, Ebola and Whooping cough. Honoring subordinates’ ideas will further motivate them for hard work and a sense of belonging to the organisation will be developed. In fact, communication functions are communication system functions. With the help of the newspaper and mass media, almost everyone is the world has come to realize his or her own limits, nights and freedom. This enables a manager to win confidence of his subordinates through constantly communicating with them and removing probable misunderstandings. Satellites have helped scientists to predict earlier storms and droughts. The most important bearings of communication are best understood when there is a lack of it. Being able to communicate effectively is one of the most important life skills to learn. Introduction to mass Communications. Disclaimer 9. Information communication aids leaders and employees in decision making. The communication functions more important are to inform, teach, express, control, serve as a platform for social relations and avoid confusion and misunderstanding.. both ways which enable the managers and other supervisory staff to learn managerial skills through experience of others. The manager therefore has to spare time to collect, analyze and store the information for decision-making and routine day to day business. This helps in maintaining individual, societal or organizational stability and identity. TOS 7. Most important nature or characteristics of communication are listed below: Nature and Characteristics 1. It is also utilized to regulate the nature and number of activities that people engage in. The importance of Communication can be understood from the following points: 1. among the people to reach a common understanding. Any type of information regarding the human resource requirement of each department of the organisation with their qualifications, the type and kinds of job etc. The communication is essential in any organisation. Functions of Communication Information – communication can be … On the side of guidance and counseling, woman and children have been advised on means of protecting themselves from various diseases and ailments, family planning and negativities of female genital mutilation. On the side of computers, various remote institutions have been able to get access to information, where newspaper and magazines can’t reach. Information relating to subordinates' performance is necessary to know whether planned objectives are being realised. The receiver receives the message and is known as communicate. Not only in Africa that education had been introduced by Europeans, but also in the Americans, some parts of Asia and Australia and New Zealand. For example, does he look toward people, even briefly, before signing, pointing, gesturing or saying something? The managerial effectiveness will also depend upon the availability of adequate network. The first press was just in form of simple companies, which gradually grew to be in form of simple companies, which gradually grew to be re-known internationally. Now that you understand the functions of communication, it is time to learn about the processes of communication. Communication is the key to the Directing function of management. - Every paper finds readers. Informing provides data and information to employees so that they can make educated decisions. Thirdly, in the health sector, people, doctors and scientists have learnt more about courses and ways of preventing various diseases, their cure and treatment of certain injuries that are very prone to infection. By just looking at the intellectual level of Africa, we will come to realize that the early Christian missionaries and colonial administration had done a bit in trying to sweep the whole carpet, which was filled with illiteracy. The communication should aim at coordinating the activities of the people at work to attain the corporate goals. For many centuries, Christianity has thrived because of availability of texts and scriptures, which gave Christians a guideline on how they would live a peaceful and successful life, without using war and scientific theories as the wise means of creating a united world, which knows only one God. So to have effective communication certain principles are to be followed. The economy in use of communication system can be achieved in this way. Smooth working of the Enterprise. A care should be taken that no one should be misinformed. Communication has been made possible due to some important factors. It plays an important role in all types of organizations. Though communication is a directing function, it is important for other managerial functions also. at the appropriate time and when it is necessary. With the increase in the complexities of activities in … Earthquake, for instance is a natural and artificial threat to man, which has stopped to worry people because of the seismography, which records the rate of the earth’s vibration from the ground. The system of communication must be used efficiently, timely i.e. It will provide them with the encouragement to share information with their superiors without hesitation. Secondly, it has helped in spreading up and improving business transactions. Communication is a very important tool, which has helped every one of us to co-exist with each other peacefully and happily. Either you are a student or a working professional, good communication is something that will connect you far ahead. In modern world the growth of telecommunication, information technology and the growing competition and complexity in production have increased importance of communication in organisations large and small irrespective of their type and kind. New York, University of Georgia, South Bend Tribune and University of Minnesota, 1988. We all have to say thank you to communication for it has really changed the life of misery and sadness to a life of joy and happiness. In case of oral type of communication the feedback is immediately known. The words used should be simple and unambiguous. This will develop creative thinking. Negative communication or messages that contradict the company's mission can affect the reputation of the business. The removal of misunderstanding makes manager and his subordinates understand each other and create good industrial relations. Communication functions are constituted by assumed missions by this to reach some goals. The question of whether the message is sent and how the message is received is of vital importance in communication. In general, citizens of various countries have finally got an opportunity and a way of expressing their feelings or attitudes towards a particular way in which a country is governed. From the satellites in space, signals are transmitted to the satellite boosters on the comptrollers departments, finally ending up to their computers, which show the information in form of images, codes and words. Co-ordinating functions: Every employee plays a part in controlling inputs, outputs, job scope and head count. Effective communication is vital for efficient management and to improve industrial relations. Without it, this world would not have become as it is today, due to several qualities and factors, which it possesses. Telefax and telex have blessed businessmen with faster and more effective means of sending and receiving messages from other business oriented companies and businessmen. Communication is a very important tool, which has helped every one of us to co-exist with each other peacefully and happily. Managers can instruct the employees and appraise their performance properly, which … It solves a lot of problems in the case of complex organization. The most basic functions of communication in an organization are to regulate/ to control, to inform, to interact socially, to express and to motivate. Read this article to learn about the meaning, purpose, importance and principles of communication. The communication that goes on between them is an important part of an organization and often sets the culture of the organization. Communication has been made possible due to some important factors. Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling. Starting of any activity begins with communication which brings information necessary to begin with. The communication brings people together, closer to each other. Looking at religion, it has been used as music and sermons, which have been carried on in churches, mosques, temples and synagogues, in order to attract new converts and create a spiritual atmosphere and peaceful moment for the mind. AIDS the killer virus has also been revealed all over the world, hence people learning more about abstinence from sex till marriage and also sharing of needles, blades and toothbrushes. Without it, this world would not have become as it is today, due to several qualities and factors, which it possesses. 2. They realize the difficulties faced by their colleagues at the workplace. Language is the medium of communication; hence it should be clear and understandable. Importance of communication in management. After colonization of most Africans states, the Europeans brought in their academic books and instruments, which later and made Africans to evolve intellectually. More specifically, it is the process by which meanings are perceived and understandings are reached among human beings.” Newman and summer defined communication as “an exchange of facts, ideas, opinions or emotions by two or more persons.”. Whether to-the-point or elaborate, our messages are sent across to one another in a manner that is either understandable, vague or distorted. The principle of clarity means the communicator should use such a language which is easy to understand. - High royalties for the sales In Somalia for example, one can browse for any information that is in the newspaper. The sender sends the message and is known as the communicator. A communication skill bring manager near to his subordinates and exchange ideas and submits appropriate proposals, knows their opinions, seeks advices and make decisions. With the discovery of more advanced machines which send their own signals, scientists have unearthed great mysteries which took man centuries to discover and research. Lee Richardson (1969). Other functions are aspects of these broad functions. The people working in the organisation should therefore be informed how to do the work assigned to them in the best possible manner. The route through which the communication passes from sender or communicator to its receiver or communicate refers to communication network. Communication ensures the smooth working of the enterprise. An organ… The staff at all levels must be kept informed about the organisational objectives and other developments taking place in the organisation. Importance of Corporate Communication: Communication has an important role to play in the corporate world. Communication is a […] For instance, comptrollers use satellites to know and establish the position which the plane, rockets, ships and submarines are located. The communication facilitates flow of information, ideas, beliefs, perception, advice, opinion, orders and instructions etc. Hence through speaking out his problem which heals or heals faster, he creates an intimate relationship which is caused by communication. IMPORTANCE AND FUNCTIONS OF COMMUNICATION. A corporate executive must be in a position to communicate effectively with his superiors, colleagues in other departments and subordinates. He could also take someone to the location of the ite… For effective communication this network is essential. Functions are entity responsibilities or missions. Communication is defined as transferring information to produce greater understanding. Signals are transmitted from the satellites to these communication devices in the vehicles, showing the drives the direction, location and situation which their vehicles are in. For instance, psychologists have been successful in treating most of their patient because of grabbing a feeling of empathy inside their hearts. Leaders make large and small decisions every day and they have to transmit the information to the employees in order to maintain performance. A major function of communication is integration or of continuously offsetting any disintegration at the interpersonal or at the organizational level. This will make him perform well and enable him to give his hundred percent to the organisation. This flow of information is vital for managerial effectiveness and decision making in general and for human resource manager in particular as he has to be in contact with the managers of various departments, employees and workers and trade union leaders. Communication is the means by which employees express themselves, air their grievances, and interact socially. It has also helped the underdeveloped areas to get access to information from the rest of the world. This helps them to understand each other better. Through just learning the news a resident of a particular village can get the whole picture of who, where and what is being talked about. In transportation, movement of people and goods has been made safer and less time consuming. There is more to communication than just talk and gesture. Motivation: Communication helps managers to motivate the people properly with the use of effective channels. In an organisation communication facilitates the flow of information and understanding between different people and departments through different media using all the channels and networks. Designing plans and organisation structures, motivating people to accomplish goals and controlling organisational activities; all require communication amongst managers at various levels. The language should not create any confusion or misunderstanding. It bridges the gap between individuals and groups through flow of information and understanding between them. Importance of Communication in Life In our daily interaction communication plays an important role in making interaction faster. Has to be well-coordinated. While theories in many disciplines can be hard for some to understand, in a field like Communication, our theories are important to understand because they directly impact our daily lives. Image Guidelines 5. Importance of Communication: ADVERTISEMENTS: Communication is to the organization as blood is to the body. Communication facilitates access to the vital information required to take decisions. 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