Headquarter of the company is located in Tokyo, japan. The organizational chart of Sony displays its 720 main executives including Kenichiro Yoshida, Hiroki Totoki, Toru Katsumoto and Masashi Oka × We use cookies to provide a better service. [Accessed 16 January 2011], Datamonitor (2010), Sony Corporation-Company Profile, pp4, 5 and 21, Publication date: 12 Mar 2010, Elkington, J. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Justify Your Answer. 1, pp. Prentice-Hall Inc. pp 169-175, pp 190-200, pp 215-222, pp 273. by Khushdil Kasi | Mar 23, 2017 | BCG Matrix Analysis. Graph 1 Source: Sony Annual Report 2001, 2006, 2010- Five-Year Summary of Selected Financial Data, Graph 2 Source: Sony Annual Report 2001, 2006, 2010- Five-Year Summary of Selected Financial Data. Info: 4316 words (17 pages) Essay Graph 6 Source: www.HYPERLINK “http://www.sony.net/”Sony.net, Press Archive, March 29, 1999. Stars includes those segments, which compete in high sales growth industry and have high relative market share. 6, pp. Sony A1 camera sensor is fabricated with 759 Hybrid AF points and updated and improved … Sony, a world class consumer electronics makers, was facing serious concerns since the late of 1990s, such as Asian financial crisis in 1997, the tech bubble and the terrorist attacks in America in 2001. 35-47. BCG matrix is one of the tools for top level managers, which can be used to formulate strategies for each segment according to its need. Mullins, L, J. Available from: Business Source Complete. 3 Before being elected as the CEO of Sony Corporation, he was the Chairman and CEO of Sony Corporation of America. It was aimed to refining the organisational responsibilities in carrying out the operating strategies and restructuring the marketing strategies in profitable niches. [online] Available from http://www.sony.net/SonyInfo/News/Press_Archive/200103/01-017E/ [Accessed 3 January 2010], Sony (2001b) News and Information: Consolidated financial results for the second quarter ended 30 September 2001 [online]. Available from: http://www.sony.net/SonyInfo/IR/financial/ar/Archive.html [Accessed 1 December 2010], Sony (2010) About Sony Group-Sony Corp. Info [online]. Therefore, the restructuring was necessary for Sony to survive in the competitive market. This organizational structure is adopted by Sony mainly to compete in the worldwide economy with … The change of technology, market competition and the differences in organisational culture, especially after the takeover of Stringer, were the main concerns of Sony. … Therefore, to understand Sony’s corporation strategy (Graph3&4) is significantly important before discussing the structure and restructuring of Sony. Nevertheless, based on the analysis that has been done, it can be concluded that Sony’s management and business strategies affects its organisational structure. This means that employees are grouped by function within individual projects, allowing each project team to … Available from: Business Source Complete. The takeover became part of Transformation 60. Additionally, such a project may necessitate the skills and expertise of different employees in other departments to find dynamic solutions to complex problems. Graph 5 Source: www.HYPERLINK “http://www.sony.net/”Sony.net, Press Archive, March 29, 1999. The Toyota organizational structure before 2013 was typical of the standard Japanese business model. Available from: http://www.sony.net/SonyInfo/IR/financial/fr/qfhh7c000000kl5e-att/qfhh7c000000kl6g.pdf [Accessed 27 December 2010]. Each subsidiary is responsible for its own different products and makes business decisions in different markets. Besides, the ever increasing competition from competitors and rapid market changes are eroding the market shares of Sony. ‘Technology for Inspiration and Shared Experience’ and ‘Creating New Value’ are Sony’s R&D missions (Sony, 2011). The core competitor of Sony in electronic industry are; Samsung, LG electronics and TCL. Sony mobile communication division comes under the category of Question mark. Sony is one of the leading company in electronic industry. This is a PREVIEW of the Sony a1 Mirrorless Camera. Next, investment strategies of Sony may have to be re-evaluated again, as after the study of the company was done, there are hints of possibilities that failures in the company’s fiscal position may have been caused by past investment decisions. On the other hand, Sony has announced that a new organizational structure called ” One Sony” is being formed. The restructuring of Sony in 2003 was more centralised than before as a result of the serious convergences of several businesses. But it also involves much complexity and demands much communication so that all organizational managers--particularly the project and the functional--can effectively and efficiently work together. Thus, the structure of electronic business was divisionalized form. Sony computing segment come into the category of dogs, company lunched its laptops under the brand of VAIO but failed to satisfy the needs of customer and there were many flaws in the product, therefore company failed to grab the market share in computing industry. Retrieved from.http://www.theverge.com/2016/7/29/12320782/sony-mobile-business-earnings-q1-2016Global unit sales of current generation video game consoles from 2008 to 2016 (in million units). 18-21. Tokyo, Japan - Sony Corporation (“Sony”) today announced a series of changes to the Sony Group’s organizational structure, intended to lead the evolution of each individual business and further leverage the diversity of its business portfolio. The following are the responses made by the company alongside with its underlying rationale: Investments: Sony invested heavily in R&D, capital equipment and facilities in order to meet demands and improve profitability. 1980-1990. In Sony, although divisionalization form can be seen, the Headquarter still plays its role as a coordinator, meaning that ultimately, the decision-making process will need approval from the top management. Akio Morita and Masaru Ibuka are the founders of this successful company; they established this company in May of 1946 in Japan. 3, pp. Sony electronics division can be included into the category of stars. Sony uses a balanced matrix organizational structure to allow it to positively influence the innovativeness as well as affect the performance (Glowik2016). Structure in Fives: Designing Effective Organizations. Severe cost saving measures were taken but by 2005, as a result of pressure from shareholder, a top management reshuffling with Howard Stringer as CEO (Ravi, 2005). Although it is less dispersed than the structure in 1999, the pull to formalize by the technostructure of Sony could be seen in Transformation 60 (Mintzberg, 1981). (2007) Management and Organisational Behavior, 8th edition Harlow: Pearson Education Limited, Mullins, L, J. Published: 1st May 2017 in 197-220. 3, pp. Besides, centralization and decentralization depends on how organisational power is dispersed and is determined by the organization structure for decision-making and problem-solving (Schmidt, 2006). [Accessed 27 December 2010]. 69, no. Smart phone industry is growing each year but unfortunately, Sony product line of smart phone manufactured under the brand name of Xperia lagged behind in competition. Business. 2 The performance measurement system is capable of reflecting the current cost of capital of Sony. Schwartz and Thompson (1986) suggested that the divisionalization form can facilitate the various divisions to compete fiercely among them, with effective operations to face rapid changes in external environment. 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