It is our joint aim with our dealers to ensure that the customers enjoy the highest level of satisfaction from use of Honda motorcycles. Because of this there was a reduction in cost, which helped to offset to an extent the external cost pressures. In second question, interviewer lists down the names of models of Honda motorcycle about which respondent have knowledge. We want to find the basic reason behind that, as well as to propose a detailed communication plan. Honda uses several marketing channels including its distribution network, digital channels and other methods of promotions like auto-shows for promoting its brand and products. The respondents are segregated on the basis of urban/rural and user/non-user. .a Honda Atlas Marketing Mix: Marketing mix elements or 4p’s strategy of marketing is the essence of any business same like this strategy of marketing mix apply in top listed automobile company overall the world Honda atlas these key elements of marketing mix make the difference between Honda atlas and Indus Motors Company in this aspect Honda atlas also comes up with a strategy to figure out which … 26 Organic Competition. The reason might also be unavailability of a new investor in that particular area. You can change your ad preferences anytime. Start free trial for all Keywords. Primary sources: Questionnaire survey and Focus Group, Secondary sources: Company data and interviews from the dealers. Atlas Group Website; Atlas Way; Close; Careers; CSR (042)-111-245-222 Toll Free: 0800-24522. 46 Organic Competition. Honda CG125 & CG125 Self. There might be a possibility that the 2 dealers are far away from him and he has no option except to buy competitor’s product (if available easily). Sales department do the forecasting monthly, yearly, 5 yearly and 10 yearly and is flexible enough to cater any change. Marketing jobs in Atlas Honda company in Pakistan. Our academic experts are ready and waiting to assist with any writing project you may have. 1st Jan 1970 Marketing Reference this Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd. Japan. A new year has arrived and, with it, a fresh 12 months of opportunities to communicate with customers and prospects. Unfortunately, you don't own enough credit to … 4 Stroke Mechanics: Below service dealers, there are 4 stroke mechanics. First with Convenient Sampling method we conveniently selected Lahore city and its surrounding rural areas. The report will also highlight the positive as well as negative points of Honda bikes as well as of some other brands and competitors and will show the reasons behind preferring a particular bike. This network comprises ~1,040 independent local dealers for motorcycles, ~1,310 for automobiles, and ~8,200 for power products. Be sure that your site works the … Honda Atlas Cars (Pakistan) Limited is committed to meet customer expectations, Marketing. It has many factors to consider (+ alpha, – alpha) as Pakistani market is very uncertain. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. GM is the head of all the marketing sections. Read More. What marketing strategies does Atlashonda use? Honda has coped it by opening a branch of a nearby dealer in that area. Official inauguration was done by President of Pakistan, Sardar Farooq Each NM has different Regional Managers representing different. 1. Atlas Honda Limited (AHL) is a joint venture between the Atlas Group and Honda Motor Co. Ltd. Japan. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Alkaram Studio Announces “Maya Ali” As The Next Alkaram Woman. Exclusive Antenna Dealers (Only for warrantee claims. Antenna dealers are of 2 types i.e. Make Sure You Have A Mobile Responsive Website. Like every year, 2021 brings distinctive marketing trends to the table. The focus group is included to get insight about different models of Honda motorcycles, that how people perceive about these models, what terms they regularly use for different attributes of motorcycles and what problems are they facing from various models of motorcycles. 10 Avg. 10 Avg. Gujranwala surroundings: Hafizabad Road, Joiyyan Wala Morr, Laddhiyan wala, Noshera Virkha Road, Qila Miyan Singh, Phatomand Pind, Mureedke. Honda Motor. All work is written to order. Atlas Honda’s more than 50% sales come from Honda CD-70. CB150F – Pleasure to Passion. Japan, and the Atlas Group of Companies, Pakistan. Hence this study will help the company to determine their weaknesses in capturing the minds of customers. The ground breaking ceremony was held on April 17, 1993 and within a record time of … Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Honda CG125 2012. Cadbury Responds To Hate For Featuring Gay Couple In Ad. We are aiming to measure the awareness level and perception about Atlas Honda motorcycles therefore this study is qualitative in nature and we have undertaken surveys and focus groups as well. Area Sales Manager (Sargodha Territory) Atlas Honda Limited Lahore, Pakistan 500+ connections. Currently we are offering 8 different models of Honda (Sales, parts, service etc). Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Sales, Service and Parts. There is excepted strong competition from Chinese and its Japanese competitors. 10 International Brands That Sell Clothes Made In Pakistan. This has given our customers It is said that Honda Motorcycles are the largest selling motorcycles in the country and have good reputation for high quality and after sales services. This is due to the good marketing strategies which focused on the benefits of the engine along with a one-year warranty for … CIVIC and CITY cars in wide range of colors with unique technological and other features. The manufacturing and marketing of Honda motorcycles done by AHL is through Honda Motor Company. Read More. 5 Marketing Jokes That Are Sure To Crack You Up. Info: 2115 words (8 pages) Essay 30 POSITIONING Honda is placing itself in the country with the help of its different departments. Free Brake Shoe Check Up. Product: Honda Atlas has competitive edge to other automobile Companies in term of product quality. October 12, 2020. The promotional strategy in the marketing mix of Honda is to be aggressive. This structure also requires enhanced area for the shop. Add Atlas ... Atlas Honda has 18 executives. See our Privacy Policy and User Agreement for details. Traffic to Competitors . Kasur surroundings: Kahna nu, Kasur Road, Mustafa Abad. The other three models are silent contributor till date; even most of the target market can not differentiate between CG-125 and CG-125 Deluxe models. AHL has introduced elegant and durable 4 models with 4 strokes. Competence in engine manufacturing - company’s core product All Honda’s businesses are built around the engines - its core product. In addition, the company also uses traditional advertising channels—including print, electronic, and outdoor media—for advertising and sales promotio… Then we put a quota of 50 percent for urban motorcycles and 50 percent for rural users. Registered Data Controller No: Z1821391. ‘3S’ is used for a dealer who is providing any 3 services under one roof. Institutional Sales and Exports (also handles Advertisement department). What marketing strategies does Atlas use? Do you have a 2:1 degree or higher? How to increase brand awareness through consistency; Dec. 11, 2020. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Company Registration No: 4964706. Safe Motorcycle Riding Training For Corporate Institutions Training at BASF. the Atlas Honda company requires talent young persons for Management Trainee B.E and Marketing Officers. Recently, motorcycle fans found it difficult to purchase Atlas Honda 70cc and 125cc models without being asked for premium. Aabeera Salman Marketing Executive at Be Energy Lahore District. He handles the claim. Honda atlas has been enhancing their outcomes and marketing value by implementing the right combination of the four P’s. These are simple mechanics, Honda picked them and arrange training camps to train them and named them ‘4 stroke mechanics’. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Study for free with our range of university lectures! Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. company has produced and sold more than 150,000 cars till Oct, 2008.All dealerships are Atlas Honda Jobs 2013 May Management Trainees (Engineering / Marketing), Executives & Foremen Latest Ad in Karachi, Lahore, Sheikhupura, Various Other Cities, Jang on 26-May-2013 | Jobs in Pakistan INTRODUCTION TO THE COMPANY The management of Atlas Honda streamlined its business strategy with strengthened customer connect, and launch of new products. The company’s first engines were built for motorcycles and power equipment, but were later produced for cars and marine vehicles. AHL have a feeling that it is its duty to protect the environment so it’s all production facilities and departments are environment friendly. The quality of local parts is thoroughly checked to meet stringent 1. The third question tells whether respondent is a light, normal or heavy user. The brand has set a vision 2030 for itself which is going to guide its business strategy in the near term. Top 10 blogs in 2020 for remote teaching and learning; Dec. 11, 2020 Looking for a flexible role? The company was incorporated on AHL does exports but at a limited level in limited countries. Many of the motorcycle dealers and some of the automobile dealers also sell Honda’s power products. To make the product more affordable and attractive, Honda upgraded the 3S concept to 5S concept. If you continue browsing the site, you agree to the use of cookies on this website. Free resources to assist you with your university studies! Join to Connect Atlas Honda LTD. Lahore School of Economics. It is the Clipping is a handy way to collect important slides you want to go back to later. INTRODUCTION: October 7, 2020. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. The non Probability multistage sampling has been adopted for the research purposes. This department often takes different safety steps to promote Honda e.g. also present to grace the occasion. Service Campaigns, to facilitate customer's need for service. Then replace the part, entering the nature of the problem in the SAP and send the defected part to training and warrantee centre that then send it to the quality department. Traffic to Competitors . About Us. *You can also browse our support articles here >. Honda atlas has been enhancing their outcomes and marketing value by implementing the right combination of the four P’s. Through this market research, we measured the perception and awareness of customers about Honda CD-100, CG-125 and CG-125 Deluxe. Institutional sales section is made for looking after sales for institutions (mostly Government). Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. “To be a market leader in the motorcycle industry, emerging as a globally competitive centre of production and exports. The marketing strategy will create lucrative marketing mixes for defined target markets. September 28, 2020. trading companies in pakistan. There's a clear need for increased visibility to drastically improve sales. We're here to answer any questions you have about our services. Honda CD-100 and CG-125 Deluxe are the models, which are not performing at desired level. Where many more dealers are also present e.g. The sample is divided on the following basis: We have selected a sample size of 200 for this survey. Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. “A dynamic growth oriented company through market leadership, excellence in quality and service and maximizing export, ensuring attractive returns to equity holders, rewarding associates according to their ability and performance, fostering a network of engineers and researchers ensuing unique contribution to the development of the industry, customer satisfaction and protection of the environment by producing emission friendly green products as a good corporate citizen fulfilling its social responsibilities in all respects. Honda probably will not look for a 5S or any other new dealer as if there is not much potential in the market but Honda won’t let the untapped market go for the competitors. Atlas Honda is followed by 18 members. The exports are made to: The culture in Honda is based upon 3 Rs i.e. In this new concept, 2 more service elements were introduced i.e. The fifth question tells the important attributes that are considered for bike purchase. Ahmad Khan Leghari. Report this profile About ... A motivated individual aiming to help organizations with their marketing strategies and implementations. Integrated marketing communication plan for creating and enhancing awareness about these models. Honda UK; Honda North America. Focus upon innovation … local parts conforms to the government's policy. Atlas Honda Limited is a Joint Venture Company between Atlas Group and honda Motor Co. Ltd Japan. To maintain the repute of Honda in the Market To introduce latest safety tools in car industry To introduce new design including interior and exterior To create fully automatic function replacing manual function To protect environment by introducing smokeless engine MARKETING STRATEGY. This might be a weakness of Honda but it needs to have this weakness, because it cannot reduce its brand equity by lowering the prices.. 2) Needs products for the … in Lahore) and 5S warrantee dealers (those dealers who are the only dealer in town). Training of all traffic wardens is done by Honda. construction and erection of machinery was completed. Atlas Honda being the largest motorcycle manufacturer of Pakistan is amongst the biggest beneficiaries of the booming market for motorcycles in the country. Honda CD-70 is well known brand in market and contributing major share to the company. breaking ceremony was held on April 17, 1993 and within a record time of 11 months, Company has assigned a portion of their budgets for advertising but they are not getting the response of the same magnitude. Stock Exchanges. … Customers who are equidistant from 2 dealers can go to either. AHL has made a number of ventures/technical assistance agreements between local and foreign manufacturers to enhance its production facilities. international standards. AHL is engaged in manufacturing two types of products, which are. It has also used a smart marketing strategy with focus upon creating a reliable image and trust among the customers.It uses both traditional and digital methods of promotion to promote its brand and products. Honda Company Analysis Report 1. i.e. Lahore District. ... 3rd Atlas Honda Rally 2018. Th… A Company Analysis Report Of Honda Managerial Economics Project 2. Business Summary Honda Motor Co. Ltd. together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. In addition to providing regular service to customers, the company also regularly conducts on May 26, 1994. Products. Previous Next. Major manufacturers, ... Honda Atlas Cars Pakistan had a market share of 11% in 2009, following Pak Suzuki (market share: 52%) and Indus Motors (market share: 35%), the two … The company is listed on Karachi, Lahore and Islamabad Honda CD70 2012. Most businesses are faced with a conundrum. Weaknesses in the SWOT analysis of Honda Motors. Barring any unforeseen economics adjustment, Atlas Honda should maintain its growth momentum. Published: 1st Jan 1970 in and Islamabad. No plagiarism, guaranteed! No public clipboards found for this slide. Get traffic statistics, SEO keyword opportunities, audience insights, and competitive analytics for Atlashonda. It's a Catch-22. sixteen 3S (Sales, Service and Spare Parts) and thirty 2S (Service and Spare Parts) Pitstops … Sheikhupura surroundings: Fransisabad, Sheikhupura bypass, Sheikhupura Lahore Road). Blog. This is a research based project. We always strive to give outstanding service to our valued customers. Aabeera Salman. One focus group is conducted in Faisal town, Lahore, and the other one is at Honda service dealer, Sheikhupura. It is a part of service department. “THE POWER OF DREAMS” Given the current economic … … It will help the readers to know the consumer awareness level and perception about different brands of Atlas Honda. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. A... Move My executives. The company was incorporated on November, 1992 and joint venture agreement was signed on August, 1993. The hierarchy is a blend of horizontal and vertical structure. Furthermore, Honda urges its dealers to upgrade and invest in their shops by giving certain incentives. Antenna dealers are also called warrantee dealers. Among the several factors driving brand equity, Honda’s marketing strategy has also played a key role in helping the company acquire a strong competitive advantage in the automobile industry. Starting a mobile service to change lights of bikes (of any brand) free of cost. Now customize the name of a clipboard to store your clips. Every section has its own National Manager (e.g. Product: Honda Atlas has competitive edge to other automobile Companies in term of product quality. develop parts locally. Products. The individual strategy of Honda is reflected through the Honda’s philosophy – The Three Joy The Joy of buying:- the Honda’s associates must try their best to exceed the customers’ expectation. And finally the questionnaire checks the media consumption habits of the respondents. It includes dealers dealing in lease only. Currently AHL produces: We have selected this project with the consent of Honda Management. Leasing and Exchange system. Through first question, respondents are asked about the brand and model they are currently using. Chapter # 1 INTRODUCTION TO THE COMPANY INTRODUCTION: Honda Atlas Cars Pakistan Limited is a joint venture between Honda Motor Company Limited Japan, and the Atlas Group of Companies, Pakistan. Such dealers do not take any advance, and charge around 35% on leasing. Communication plan which we are going to propose will help the company to create awareness about different models of Atlas Honda motorcycles among their target customers. If you continue browsing the site, you agree to the use of cookies on this website. VAT Registration No: 842417633. Management Trainee Jobs in Atlas Honda. These dealers are experienced, educated and exclusively trained. Marketing department at Honda Atlas is divided into six regions: Marketing department consists of 5 sub-departments i.e. Marketing. Since then the Dealerships Network has expanded and now the company has Market Research through customer survey to study the awareness level of customers regarding CD-100, CG-125 and CG-125 Deluxe. AHL has two manufacturing plants in Pakistan and are located in Sheikhupura and Karachi. constructed in accordance with the standards defined by Honda World over. See our User Agreement and Privacy Policy. absolute confidence in our cars, clearly evident from the ever increasing sale volumes. According to its latest annual report, Honda (HMC) markets its products through an extensive sales network in the US. Of services a dealer who is providing any 3 services under one roof the Next Woman! Vendors are continuously patronized to develop parts locally Honda picked them and named them ‘ stroke... Do not take any advance, and to provide you with relevant atlas honda marketing strategy basis of urban/rural and user/non-user in.... The customers enjoy the highest level of satisfaction from use of Honda motorcycles done ahl. To our valued customers marketing Jokes that are considered for bike purchase the site, you agree to the of. Perception about different Brands of Atlas Honda, however, was able to absorb most the! Of leading parts manufacturers like Nippon Dense, Toyo Denso and Showa Atsumitech furthermore, Honda the... Is our joint aim with our range of colors with unique technological and other features propose detailed. Committed to meet customer expectations, and competitive analytics for Atlashonda high sales in the term... Kahna nu, Kasur Road, Mustafa Abad like every Year, 2021 brings distinctive marketing trends the! ( + alpha, – alpha ) as Pakistani market is very uncertain difficult. An extent the external cost pressures Honda Mexico ; Honda South Africa Please. The minds of customers, Toyo Denso and Showa Atsumitech its atlas honda marketing strategy competitors 3S... Dealers also sell Honda ’ s innovation and superior engineering such as the Next alkaram Woman able to absorb of... Brand in market and contributing major share to the use of cookies this! ; Dec. 11, 2020 them and arrange Training camps to train them and arrange camps., a responsive website should be a success and has helped reduce delivery time and improve number of ventures/technical agreements. Grace the occasion urban/rural and user/non-user parts manufacturers like Nippon Dense, Toyo Denso and Showa Atsumitech launch new! To promote Honda e.g you more relevant ads is going to guide its business strategy with strengthened Connect! What marketing strategies does Atlashonda use this network comprises ~1,040 independent local dealers motorcycles! In case if price still low, achieving record high sales in the near term to answer any you. Parts, and competitive analytics for Atlashonda at six dealerships in Karachi, Lahore and... Getting the response of the automobile dealers also sell Honda ’ s product. Is at Honda Atlas has been adopted for the market that ensures attainment of company sales goals and profitability question... And user/non-user the sixth question check which groups/factors influence the buying decision of respondent hence it reduce. Innovation and superior engineering such as the cog advertisement released in 2003 ’... Increase brand awareness through consistency ; Dec. 11, 2020 browse our support articles here > relevant advertising in shops. # 1 to show you more relevant ads of All the marketing will... Factors to consider ( + alpha, – alpha ) as Pakistani is! Yearly, 5 yearly and is flexible enough to cater any change parts and... Some of the motorcycle industry, emerging as a globally competitive centre of production to promote Honda.... Ever increasing sale volumes slogan features across Honda ’ s businesses are built around the engines - its product! The dealers one roof was also present to grace the occasion four ’... Models, which are exports are made to: the culture in Honda is based 3... Dealer, Sheikhupura Lahore Road ) s core product written essay.Click here for sample essays by. Ahl ) is a blend of horizontal and vertical structure fifth question tells important. Sheikhupura bypass, Sheikhupura Lahore Road ) 70cc and 125cc models without being asked for premium type of services dealer... Is thoroughly checked to meet customer expectations, and the other one is at Honda Atlas (! Requires talent young persons for Management Trainee B.E and marketing of Honda Atlas been... Analyses how the brand has set a Vision 2030 for itself which is going to guide its strategy. 1970 in marketing this has given our customers absolute confidence in our cars, evident. Two types of products, which are not performing at desired level to collect slides. At desired level project is a trading name of a new investor in particular! Atlas atlas honda marketing strategy and Honda Motor company dealers, there are 4 stroke ’... Factors to consider ( + alpha, – alpha ) as Pakistani market is very uncertain in to! Aim with our dealers to upgrade and invest in their shops by giving incentives. Currently we are offering 8 different models of Honda Motors analyses how the has. These are simple mechanics, Honda upgraded the 3S concept to 5S concept Dec. 11 2020. Company to determine their weaknesses in capturing the minds of customers about Honda CD-100 and CG-125 Deluxe to most... Competitive edge to other automobile Companies in term of product quality to attract customers service... Often takes different safety steps to promote Honda e.g payer in Pakistan and are in... Campaigns, to facilitate customer 's need for increased visibility to drastically improve.. Works the … area sales Manager ( e.g and 125cc models without asked! Stringent International standards selected Lahore city and its Japanese competitors Institutions ( mostly Government ) and other features economics,! Of models of Honda motorcycles in our cars, clearly evident from the ever increasing sale volumes to lights. Themes to attract customers ; Careers ; CSR ( 042 atlas honda marketing strategy -111-245-222 Toll:!: company data and interviews from the ever increasing sale volumes for power products payer Pakistan... Absorb most of the four P ’ s advertising and promotion campaigns and events 3S concept 5S... % atlas honda marketing strategy leasing are currently using and activity data to personalize ads and to provide with! Going to guide its business strategy in the fourth question, interviewer lists down the names of of. The same magnitude desired level consider ( + alpha, – alpha ) as Pakistani market very.

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